It is no secret that there is a unique art form to taking a corporate headshots! There are key details about selecting the outfit, the background, jewelry, and facial expressions that are all pertinent to an image communicating professionalism. Details of a company headshot or team photos should be carefully considered before a corporate group photo is taken. Here are some general tips you can do to get started:
- Tell us your expectations! Let us know the look you are going for.
- Tell us how and where the photos will be used. This way we can make recommendations for you.
- Drink water and be well rested before your session
- Your skin or eyes might not look their best after alcohol or drug use. It is best to avoid these before your session.
When displaying group corporate photos on a business website or social media, it is important to keep a cohesive look throughout. When all of the photos are vastly different, it looks all over the place, inconsistent, and unprofessional. As you are a professional business unit, so you want to make sure to come across as such with any sort of photos you put out there. Matching headshots help portray you as a team and solidify your brand, which becomes psychologically tied to the message and style you portray. You can check out our other article on What to Wear For Business Headshots. Here are a few pointers:
- Choose a background that will be consistent across all your team members
- Wear clothes that are comfortable and make you look great
- Don’t overdress
- Clothes should be neatly pressed and should look like new
- Avoid busy patterns and large stripes
- Pick a color scheme that all team members will wear
At our studio, or at your location of choice, we can certainly accommodate individual images of each team member. These can be photographed against a traditional backdrop, or we can photograph these in an environment that incorporates and communicates the style or brand of your particular company by using your location as the background.
Group shots are best done together in one location if possible. It is important for the group photos of this sort that the clothing be simple, but professional, and match in style across the photo participants. You might even want to consider incorporating your company logo and branding colors into the clothing that your team members will wear.
Another option is that these group shots can also be done as composites. We now have the ability to use digital technology to create a group photo without everyone present at the same time. We can add to and change the team members if your employment base changes. If your group is too large to be photographed together on a backdrop of your choice, we can digitally put them together in the same image. This ensures that everyone looking their best also. You can choose the image that has the best body language and facial express of each individual.
A composite allows for multiple images compiled together in order to get everyone in their optimal appearance to create the best group photo possible and allows for additions of new members. If your company has a turnover in employees, we can add and remove people as needed making sure you always have an updated image without having to photograph the entire team again. This does not need to apply to large groups either, it certainly can be done to smaller ones. No matter the group size, the consistency of clothing and a uniform style remains vital to the message the company is attempting to convey with the image. You can see more collages in our article "Business Group Composites".
While the cohesiveness is vital for the portrayal of a professional team in a single group photo, it is also important to have consistency between individual shots. Even though these are solo shots, when they are located in the same place (such as a company site), it still goes a long way of showing a unified company image. Check out our article on "Team Headshots FAQ" for more tips!
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